Session Timetable: Build a Business
1 The business idea: the “What” & “Why”
2 Customer profiling: the “Who”
3 Strategic logic in marketing: the “How”
4 Marketing activities & channels: the “When”
5 Dragon’s Den Business Pitch
Note: Insight Education reserves the right to make changes/refinements to the above session timetable at short notice, but certifies that any changes will achieve the same outcomes as listed under the course description.